Kyrie Unveils The ANTA Hélà Collection
Kyrie Irving's recent China tour for the launch of his Twin Flame sneakers and Hélà Collection clothing line with ANTA not only showcased his creative talents but also marked a turning point in his career. Appointed as ANTA’s Chief Creative Officer (CCO), Kyrie has taken a unique role beyond basketball, leading a bold foray into fashion. His Hélà Collection debuted at the Spiritual Art Show in Shenyang on September 22, with a groundbreaking catwalk featuring international models and Kyrie’s own family. This event was a milestone for Kyrie Irving as he leaps past the confines of basketball shoes and into the fashion world.
The Shenyang flagship event attracted over 10,000 fans on Zhongjie Street, where Kyrie and ANTA redefined what it means to be a sports ambassador. Unlike the traditional NBA model focused solely on basketball shoes, Kyrie embraced fashion, releasing casual clothing and sneakers that transcend the sports world. A striking moment came when Kyrie, alongside his family, descended from the second floor to the cheering fans, embodying his close connection with them.
This clothing line reflects Kyrie’s personal style, with influences from his Sioux heritage and unique cultural experiences. His new Hélà sneakers even feature three different colored laces, symbolizing tribal, fashion, and ethnic elements. Kyrie’s influence as CCO has extended beyond the sports arena into a holistic lifestyle brand, ensuring that his creativity is deeply embedded in ANTA’s future.
During his visit, Kyrie also participated in a basketball camp and connected directly with fans at ANTA headquarters in Xiamen, further showing his dedication to the brand and community. His commitment is evident not just in product design but also in his engagement with the design teams, holding regular creative discussions in Los Angeles and Dallas throughout the year.
Ultimately, Kyrie’s approach has revolutionized the sports-fashion landscape, pushing ANTA into new territory. With his Hélà Collection, he has truly established himself as not just an athlete but a creator and visionary.
Now available on ANTA.com, refresh your style with the ANTA Hélà Collection! Explore and purchase the full range now.
