Delivering the elegance of a court artist with the bravery of the KAI Shield. 3 new colorways are on the way.
Sept 20th
Sept 12th
Sept 12th
Sept 20th
Sept 12th
Sept 12th
Sept 12th
Sept 12th
ANTA at New York Fashion Week: The Debut of Hélà Code & Hélà Season 2
For one day only, ANTA drew crowds to the heart of New York Fashion Week, where a line of eager guests stretched outside, waiting to step into the world of Hélà Style. The energy was palpable, the excitement riveting. Cameras flashing, street style icons converging, and anticipation threading through it all.
At the center was ANTA’s Chief Creative Officer, Kyrie Irving, whose presence set the stage for a cultural moment that went far beyond fashion. Irving welcomed the audience into his vision, merging personal style, heritage, and artistic belief into a bold narrative of design.
The spotlight was focused on the ANTA Hélà Code, an evolution in performance-driven design that creates a wonderful amalgamation of athletic precision and streetwear edge.
Alongside it, the debut of ANTA Hélà Season 2 revealed a collection defined by sharp tailoring, fluid silhouettes, and an interplay of shadow and light—pieces built for movement, resilience, and progress. The eclectic collection balances shadow and light, as well as played with textures that reflect the duality of a man who is both grounded and untethered. The tailoring is precise but fluid and crafted for free movement. The looks are polished and resilient, knits offer ease, and silhouettes remain sharp and deliberate. This is the kind of fashion that becomes the uniform of progress.
The Hélà Season 2 is much more than clothing, it’s the evolution of a legacy. Built on resilience, purpose, and relentless progress, it reflects a man who moves beyond the court, shaping culture while staying rooted in his journey.
This is Chief Hélà’s rise. The designs are sharp, intentional, and unapologetically bold—made for those who rise, endure, and lead.
With this launch, ANTA underscored its place at the crossroads of sport, culture, and style—proving once again that fashion is not just about what you wear, but how you move through the world. Those that were present witnessed a new chapter in ANTA’s global style story.
Fresh Colors, Fresh Energy
ANTA Quiz…Win Some Swag
Sept 10 - Oct 10
Sign up now to join and get a chance to win exclusive ANTA prizes. Winners will be announced on Sept 25th and Oct 9th.
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About the Exclusive Drop
All orders will be reviewed after you process payment. Your order will be confirmed once your order is approved and payment is received. ANTA reserves the right to cancel any order.
We currently only ship to addresses within the United States (Hawaii and Alaska will need to pay for expedited/express shipping).
Due to the exclusive nature of the shoe and limited stock for each size, we do not guarantee the availability of all sizes at any given time.
All product images are official captures. Due to variations in color, contrast, and brightness on computer/mobile displays, actual product colors may have slight discrepancies. The physical item's color should be considered accurate.
Please refer to our sales policy for more information.
ANTA reserves the right to change the Terms & Conditions during the purchase.
